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What is SEO Optimization?

There are a number of common terms that you may hear in the online world. SEO is one of those terms and understanding how it’s used may help increase your website’s traffic.

SEO stands for Search Engine Optimization. If we break down this term, we can better understand its function.

Search Engine

If you have ever searched anything on Google, then you have already had a first-hand experience with search engines. In short, search engines are programs or software systems that search for information on the internet using keywords. Google, Bing and Yahoo! are all search engines you may have used.


In general, optimization refers to the act of improving or, in this case, the increasing of efficiency of a program (usually by rewriting instructions). In some sense, optimization is an act of perfecting or making something as effective as possible.

Search Engine Optimization

So, let’s combine those two. Search Engine Optimization refers to the enhancing of search engines, which means it is essentially “the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible.” Why is this important?

Well, Search Engine Optimization plays a major role in marketing.

Do you think a company would be successful if nobody knew they existed? Search Engine Optimization directly effects how listings work, allowing for the listing of a website on all kinds of searches. Search Engine Optimization takes keywords that are typed into search engines and boosts them; as a result, understanding how SEO works may benefit those using it for the marketing of their websites.

In other words, think of search engines being complex systems (which they actually are). Search Engine Optimization is a way of speaking directly to these systems, providing them with details about a website. Search Engine Optimization is a way “for getting high quality visitors but it is also a way of increasing the credibility of a website and expanding brand awareness.”

Search Engine Optimization has two major components: On-Page SEO and Off-Page SEO.

On-Page SEO

On-Page SEO are settings that are optimized for search engines. These include titles, descriptions, headers, navigation, content, images, articles and on-site links.

Off-Page SEO

Off-Page SEO are methods that can raise rankings through promotional means. These include ads, banners, forum topics, social media and link building.

In a future article, we will discuss SEO services while shedding light on optimization tools.


Search Engine Optimization is an important aspect of advertising, mainly because utilizing optimization may increase your website’s visibility. In fact, you can do all the right things – have a professional website with high quality content — and still lack the exposure that you desire. That’s essentially the role and purpose of Search Engine Optimization. It’s a bridge and way of connection on various search engines.


The Free Dictionary:



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