Zero Parallel

Top Lead Conversion Techniques

Online lead generation is the ultimate test of your marketing influence because results are usually straightforward and easier to track than other types of leads. That’s not to say that web leads are any easier to convert than offline leads or call leads. What makes web leads convenient is the fact that there are billions of people on the internet, already gathered into groups for you to find. Most of the time, these groups of people find you instead. What we mean by this is the infamous marketing technique of SEO, where users set out to find the most relevant and trustworthy sites to resolve their issues. However, the main problem with competing on a popular and convenient platform is that you’re competing with, literally, millions of other webmasters who are trying to do the same thing.

In this predicament, what should you do to increase your click-throughs and conversion rates? In this article, we’ll show you the best conversion strategies to boost your chances of increasing your revenue. Let’s get started!

Email Marketing

Despite what some people try to tell you, email marketing is not going anywhere. Regardless of the other popular messaging platforms out there, people still use email to communicate with the companies they trust and receive newsletters about the latest deals they love. The platform itself is not a problem, but the way you leverage the platform is what matters most. Since email drip campaigns are still working as well as they should, invest your time into nurturing your leads through email. The first step, of course, is to get people to sign up for your newsletter. We’ve cracked the code on how to grow your email list by the hundreds. Give this article a read to learn how you can do the same!

Influencer Relationships

Next, comes the online influencers. Influencers are an Affiliate’s best friend because the voice of an online authority can potentially change your course of your business. Influencers are crucial in the launch of a product or website, and you will be doing yourself a huge favor by finding the right influencers to promote your product. Building relationships with influencers can be difficult, but it really pays off in the end. You can gain shout outs, backlinks, new loyal customers, and even a better business reputation if you get the right influencer to mention your website. Reach out to online authorities whose target audience is similar to yours and try to collaborate with them!


Click-to-call is a must-have nowadays when it comes to converting leads. Studies reveal that phone calls convert 10-15 times more likely than normal web leads, which tells you just how much people still value phone conversations. This is because a personal interaction (even with an IVR) is enough to convince someone of the credibility of your product or service. Click-to-call makes this process a whole lot easier by taking away the friction of a dial pad. Click-to-call connects your customers directly with an advertiser with only one click (or tap) of a button. Contact Zero Parallel to see how you can incorporate click-to-call in to your campaigns today!

Optimize Your Content

Finally, we have content optimization. A whole book can be written on this subject, but we’ll keep it simple for brevity’s sake. You can also visit the rest of our blog to find out more about how to optimize your content for higher conversions. In short, your content needs to convey the fact that you are offering a legitimate and trustworthy product. This means that everything you put on your landing page, even the domain name, must be intentional and professional. Excellent copy is necessary for trust-building, as well as a sleek layout, visible contact options, and an eye-catching call to action. These are only a few of the most important content optimization techniques, but they should get you started off on the right track.

To get more guidance on how you to optimize your website for higher conversions, sign up to become an Affiliate with Zero Parallel.

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