Zero Parallel

The Strategy of Video

The digital age has changed how we consume content.

The general public refers watching over reading. If it’s the same information, but it’s presented in two different formats — a video or an article — it’s very likely that the video will receive more hits.

We all know how popular and effective videos are. It’s easier as far as digesting the information is concerned and for many it’s actually an important timesaver.

YouTube is now the second-largest search engine, so there is no doubt that video, in general, is being more and more popular. We have even seen the rise of video ads in general advertisements. They’re effective because they communicate so well.

This same idea can be considered for your own website. If you are strategizing and thinking of effective ways in which you can pull in a larger audience, you may want to think about video. The following are some ideas you can keep in mind as you think about utilizing video.

Think Big

The best videos are the ones that touch upon larger concepts and ideas. This, however, doesn’t mean that you should be spending a great deal of money or resources; instead, you can simply think big by thinking of big ideas. What do you want to achieve with your videos and how can you achieve them in a simple and efficient way? That’s your first step in getting started with video!

Quality is King

It’s great to have a lot of videos, sure, but the importance of quality is equally important. We’ve seen how amazing consumer cameras look these days and even the iPhone in your pocket takes some amazing pictures and videos. The most important thing that you may want to keep in mind is that the quality of your videos should be carefully considered. If you are communicating important ideas — which you likely are, or else, what’s the point? — you want to do so in the best quality possible!

Social Media

We know how big social media is; it’s dominating our lives. YouTube, however, isn’t the only video website that you should consider. The popularity of Instagram and Vine shows us that people enjoy shorter videos. So, even if you aren’t thinking of connecting with your audiences directly on social media platforms, you should be thinking about what makes these social media platforms popular in the first place. What makes them work and how can you design your videos in that same way? What are audiences looking for and how can you give them that?


It’s important to think visually; pictures and videos are incredibly popular because they connect with consumers in ways that words perhaps can’t. It’s an incredible thing to connect with people and videos often have that factor that provide that kind of connection. So, if you are thinking of utilizing video in terms of your content strategy, you may want to keep an eye on videos. In other words, video is already here, so what are you waiting for?

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