Zero Parallel

Optimizing Websites for Mobile


We all know how popular mobile has become. 2015 was the first year in which mobile was the dominant force in terms of traffic.

The fact is that the majority of traffic now comes from mobile. So, while you have a lot of people on your website via mobile, it’s important to stay ahead of the curve. This means making sure your website is optimized for mobile.


Content for Mobile

We have previously discussed how important content can be for websites. It’s important to have a plan of action, rather than generating a significant amount of content. The approach is slightly different with mobile.

The screen of a mobile device is only a few inches in size. It’s difficult to navigate and it’s one of the reasons why many consumers skip out when they visit a website on their mobile device.  In this sense, it’s best to optimize your website for mobile, as a way of making the information more accessible and user-friendly.


Using Images

The goal, clearly, is making your website more responsive. That’s why you should be careful about the amount or type of images you have. The disadvantage of having many images on your website is that your website may be slow when downloading images. That’s unsatisfying for a lot of consumers, especially when many of them are on the go. The last thing you want is a drop off as a result of downtime.



In general, your website should be more fluid on mobile. This means all your buttons and links should be apart from each other in a way that make sense. In other words, you don’t want people to click on a button and accidently hit another one because your buttons and links are too close together. This can lead into a lot of frustration for the consumer and chances are it’ll result in them leaving instead of going back and doing the process over again. That’s something you want to avoid.


Click and Go

If there are any links, phone numbers of e-mail addresses on your website, make sure they are clickable. If a consumer can’t click on a phone number and immediately call, chances are there will be a drop-off rate. If you can avoid that, why not do so by making this simple fix? It’s much easier if it’s clickable as opposed to them copy-pasting a number and dialing on their own.




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