Zero Parallel

New SEO Strategies for 2018

Sometimes it can seem as though as soon as you master one algorithm, Google makes a drastic switch to throw you off course yet again. This common frustration is shared amongst thousands of Affiliates in the industry, so you’re not alone. Still, one cannot blame Google for constantly updating their current algorithm, even 500 – 600 times a year. Even though it’s already so complex that not even the best software engineer at Google can fully comprehend its entire structure, its bottom line remains the same: to create a search engine that offers the most relevant search results for its users. With that being the ultimate goal, one can see why there is always more work to be done with optimizing the algorithm.

Luckily for Affiliates, this common search engine behavior isn’t impossible to overcome. We’re going to let you in on the latest SEO changes and show you ways in which you can properly optimize your page to be favored by the 2018 algorithm.

Content Remains King

You might have heard the saying, “Content is king,” once too many times by marketers around the world, but that’s the exact concept that Google and other search engines prioritize most when it comes to algorithm updates. The algorithm aims to scan every inch of your content to see whether or not it’s worth promoting to the public. Think of the algorithm as a difficult professor who only gets more difficult, focused, and refined every year. No matter what subject matter you’re writing about, the professor knows the topic inside out and grades fairly according to the content quality. There’s nothing you can do to change his mind, and cheating is out of the question because it will result in heavy penalization, so you just have to listen closely to what he wants.

In 2018, the difficult professor that is Google’s incredible algorithm, demands that content must be thorough, in-depth, and extremely high quality in all aspects: link disbursement, natural keywords, length, titles, tags, and all. It might sound intimidating for Affiliates who aren’t very keen at writing, but there’s an easy way around this. You cannot always please the algorithm, but you can understand it better and simplify the process.

The solution? Write longer and more detailed posts. SEO is all about making your website more findable for searchers, which means that if your website provides one of the best answers for what they’re searching for, you will earn a higher ranking by default. The only thing that’s standing in the way of you and better SEO results are long-form blog posts that are share-worthy. Once you’ve successfully created a few of those, you need only to re-market them every once in a while to bring fresh eyes to the timeless articles.

Upgrade Your User Experience

Aside from providing the best answers to your top searches, you’ve got to also make sure that your user experience is on par with the pros. The other side of SEO is to ensure that your website makes the search engine look good. Otherwise, searchers might use a different engine. If your website is not optimized for mobile and takes too long to load, you can bet that the algorithm won’t work in your favor.

To elaborate, Google has made it clear with recent updates that it will go as far as to penalize websites that are difficult to access on mobile devices. This makes sense if they want to clean up the web for the sake of mobile-friendliness, since research has shown that there are more mobile searches each month than there are desktop searches. Websites that are slow to load on mobile pose a great risk for the biggest search engine in the world, so they’re cracking down on this issue for good reason.

The best thing for you to do, therefore, is to increase your mobile site speed. First, you will have to test your current speed to see if it’s above or below par. There are handfuls of free online tools for you to use to test your current speed. Once you find out, try to increase your loading speed by making these simple optimizations:

  • Avoid intrusive pop-ups and move your advertisements to the bottom fold, where it won’t slow down your site speed as much
  • Resize large HD images
  • Limit the amount of redirects, plugins, and animations


These two ideas might be broad, but there’s no doubt that your SEO rankings will soar if you take full advantage of these optimizations. Google tries to refine its algorithm every year to do exactly what we’ve discussed, so the more you err on the consumers’ best interest, the more your content will be prioritized by the search engine. It really is a win-win situation for all! To start generating an income with your fantastic traffic, make sure to sign up as an Affiliate with Zero Parallel. Zero Parallel is dedicated to helping our Affiliates grow their online marketing business. We offer 24/7 help and support, a free lead management system, free marketing resources, and much more. We look forward to connecting with you!

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