Zero Parallel

How You Can Better Use E-Mail Marketing

The landscape of e-mail is rapidly evolving and, as a result, ways in which e-mail marketing is used is also constantly developing.

In short, e-mail marketing is directly marketing a commercial message for a group of people using e-mail. This may include e-mail newsletters, using ads within the e-mail or even as a form of building brand awareness. In other words, connecting with consumers via e-mail is considered, in some shape or form, e-mail marketing.

In fact, while some complain that e-mail marketing is dead, many actually believe e-mail marketing is “alive and well.” In 2014, 73% of marketers claimed that e-mail marketing was a core strategy for their business. In 2015, e-mail marketing is continuously projecting growth.

It’s clear that e-mail marketing works for many businesses; at the very least, it’s still being used by many consumers and businesses. The past decade has seen the emergence of social media as more and more people are using social media as a form of communicating. In any case, e-mail hasn’t died off. It’s still very much alive and hasn’t been replaced or replicated in any other format. It’s still a primary form of communication. The numbers suggest that 122 billion e-mails are being sent each hour.

In this sense, you may have been wondering how you can use e-marketing for your own benefit.

Mobile Friendly

We already know that social media is essential in our daily lives. It’s how we consume information in the digital age. The mistake many businesses make, however, is that they aren’t always thinking of mobile devices in terms of e-mail marketing. The fact is more than half of e-mails are opened on a mobile device. This confirms that when thinking about e-mail marketing, you should also be thinking about how your e-mails will be read. They should be easily accessible on smartphones.


The whole point of e-mail marketing is producing responses from your consumers. The e-mails you are sending out to them are meant to have them perform an action, whether it’s click and convert or make a purchase. In other words, you aren’t sending out these e-mails for nothing. There is always a purpose. In keeping this in mind, you should be including a clear “call-to-action.” It’s a crucial part of e-mail marketing and should either be placed above the fold or should be given some kind of direct attention. If audiences are skipping past it, then the e-mail isn’t doing its job.






Madison Logic:

Media Update:

Material Disclosure: This content is for informational purposes only. does not represent or endorse the accuracy or reliability of any of the information, content or advertisements contained on, distributed through, or linked, downloaded or accessed from any of the services contained on this website, nor the quality of any products, information or other materials displayed, purchased, or obtained by you as a result of reading and using this site. Zero Parallel, LLC may temporarily remove or delete what appears to be potentially unlawful content or content otherwise prohibited under this policy. Please consult your legal counsel before relying or acting on any information provided on this or any third party website.

related posts