Design for Success
It’s important that your website has a lot of visitors, but there is another element of website traffic that you may want to consider.
The engagement of your visitors is an important aspect, because you want them clicking around, purchasing items and registering for your newsletter. In other words, having them visit the website is half the battle.
Those who don’t interact with your website will click and visit your website, then leave without browsing around. This is called “high bounce rates”, which refers to the large percentage of visitors who don’t engage with more than one page on your website. It’s a problem that a lot of businesses face with their websites.
Those who are visiting your website, especially for the first time, will quickly make up their mind about whether or not they want to hang around.
User-Friendly
It’s important that a visitor feels comfortable with the website that they are visiting. In other words, if a website’s presentation is sloppy or overly complex, most people won’t stick around and browse.
There are often cases when a website is completely original in its construction but misses a key aspect of design, which is being user-friendly for its audience. In this sense, you may want to design a website that is simple, approachable with fluid navigation menus. Those visiting your website shouldn’t feel lost while jumping around pages. The architecture of the page should feel very intuitive.
In addition, you may want to think about including images and videos. The incorporation of visuals may help your audience digest the information on your website a little easier. The popularity of Vine has made shorter videos much more common and even acceptable among businesses. There are businesses that are finding ways of being more and more creative with Vine.
The most important thing that you may want to remember is having content that is engaging for your audience, while at the same time, presenting the content in such a way that feels very natural and accessible.
It’s helpful if you visit some of your favorite websites that you regularly frequent. In doing so, you can think about what works and what doesn’t work for you, as well as any reasons why you don’t feel engaged enough. If you feel like quitting after a few minutes, think about why that is.
Conclusion
There are a number of ways you can analyze whether this is something you can improve with your own website. If you look into your website’s traffic statistics, you may discover how long visitors stay on each page. If you see that you have a lot of views overall, but that their reading time is significantly lower, you may want to consider some of the ways in which you can keep your visitors more engaged. This can be a process of trial and error, continuously making adjustments until you have the results that you desire. In fact, you may also discover that a more user-friendly design will help increase your conversion rates.
Citations:
Entrepreneur: http://www.entrepreneur.com/article/227076
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