Decrease Your Bounce Rates and Improve Your Conversions
You’ve been trying to increase your search traffic by encouraging email signups and getting more leads, but you’re still struggling with your low conversion rates. People just seem to click on your website but quickly bounce away, leaving zero traces behind. Does this sound familiar?
This is the same story that happens to all Affiliates at one point or another in their online marketing journey. Visitors who happen to stumble upon their landing page bounce before even clicking on a single tab. In this article, we’ll show you six brilliant ways to keep that tragedy from happening again.
#1 Conversion Factor: Make Sure Your Page Loading Speed is Up to Par
Ecommerce Insiders found that visitors expect websites to fully load within a matter of 2 seconds at most. That means that when your website hits the 3-second mark, visitors will start to leave your site. The ones who stay past 3 seconds are usually left with a below-average experience with your website, and the chances of them returning are slim to none. What’s more, a study from Smart Insights revealed that faster loading pages equate to higher conversion rates. To improve your page loading speed, test it out on the Pingdom Website Speed Test (or any other free tools you can find), and make the proper adjustments to push your website to load faster. Usually, this means you need to limit your amount of redirects and resize your high-definition images. Try several strategies to quicken up your loading speed and test it again until you reach the optimal speed.
#2 Conversion Factor: Create More Optimized Landing Pages
The most high-performing Affiliates usually have a lot more than just one website. The reason is simple: if you have one high-earning website, why not triple that income by making more optimized landing pages? Each landing page can potentially pull in a highly engaged audience searching for a different key phrase. If all of your landing pages lead to your home page, then you will definitely see higher conversion rates. HubSpot found that companies who increased their landing pages to 10-15 saw a 55% increase in leads. This same principle has been applied by countless bloggers from every niche imaginable, so try out this strategy and see your numbers go up!
#3 Conversion Factor: Write Compelling Meta Descriptions
Your click-through rates are directly related to your meta descriptions, so it’s probably a good idea to optimize this piece of microdata to encourage more click-throughs to your site. Meta descriptions are the brief snippets you read about a website when it comes up on the SERPs. The keywords in your search are bolded in the meta descriptions of the websites, which will tell you how relevant that website is to your search query. If you want more visitors on your site, make your meta description as compelling and close to your targeted keywords as possible. Don’t just stuff keywords into your meta descriptions, but form coherent sentences that tell the users exactly what you offer and why it will benefit them.
#4 Conversion Factor: Target Your Audience
One of the most difficult parts of affiliate marketing is targeting the right audience. Yet, when you do strike gold, the results are absolutely astonishing. Start your journey by researching the audience group that’s most interested in your particular niche. Then, find the platforms that they hang out on the most. If it’s forums, make an account on that forum and start creating relationships. If it’s social media, learn what it takes to conquer that platform and reach out to your targeted groups. You can also conduct research on the promotions that catch your audience’s interest the most. The more you know your audience, the easier it will be to give them exactly what they want.
#5 Conversion Factor: Use Keywords with High-Value Traffic
Keywords are arguably the backbone of your SEO marketing, and each keyword holds different levels of potential and value. High-value keywords are keywords that have great traffic value, brand value and conversion value. Google makes 97% of its income from advertising alone. Similarly, you can target these high-converting and high value keywords to boost your own website traffic. Use free tools, such as the Google Keyword Planner, to research the strength and popularity of the keywords you want to use. Nothing is worse than putting your all into a chosen keyword, only to realize that not many people search for it each month at all.
#6 Conversion Factor: Update Your Blog Content
To keep your ROI more consistent, you either have to keep your blog content fresh, refresh old content, promote every day, or all of the above. HubSpot revealed that blogs with new content generate around 126% more leads than blogs that grow stale for too long a period. Like we mentioned, this doesn’t necessarily mean that you will have to write new blog posts every single day. By simply advertising your old posts on a new platform, you will generate just as much traffic as though the post was brand new. Just don’t grow weary of your efforts and keep pushing to promote. Set yourself on a schedule of posting and promoting to keep yourself accountable.
If you apply all of these conversion tips on a consistent basis, your website(s) will definitely see the light of day. To start generating an income with your traffic today, sign up to become an Affiliate!
