Content Strategies for Affiliate Marketing
You might have heard of this Picasso quote before: “Good artists copy; great artists steal.” There is some truth in this quote, except stealing is a big no-no in Affiliate Marketing ethics. The concept of copying is slightly different in this community. There are handfuls of forums where countless Affiliates come to ask questions and offer knowledge and support. Copying, in this respect, is a positive thing because everyone is learning from each other and growing together.
Engaging in some healthy competition is good for you and motivates others in your niche to do the same, so there’s no harm in trying to outdo your competitors. Oftentimes, new Affiliates apply only the new concepts they’ve learned from researching their competitors or reading blogs and forums, but they never think to take this information and go beyond what’s expected. Think of the information that you’ve gained as a mere foundation rather than an end goal. Your job as an Affiliate Marketer is to continuously grow your platform. There are no destinations, only short-term goals. If you take the information you learn from observing other experienced Affiliates and think of them as a foundation in which you can build upon, you will shift your mindset to be more creative and open to new ideas. What’s been working in the past might not always work for you. You won’t know this until you try different strategies.
The beginning stages of your Affiliate Marketing journey should be the optimal time for you to experiment with different lead generation strategies, although we encourage continual testing and experimentation during every stage of your journey. Build your main website with integrity and work hard to sustain a steady influx of traffic so that you can create smaller sites and experiment with those. You can take a look at the rest of our blog for detailed tips on how to experiment with your website optimizations, advertisements and email marketing. As for now, we’ll list some ideas to help you get your website off the ground and running.
Building a Foundation
It takes a measure of research to build a solid foundation, but this step is completely necessary. If you don’t start off on a good foundation, the rest of your Affiliate Marketing journey might not be as smooth or successful. Here are the top three things you should do before you move on to more ‘advanced’ steps:
Optimize Your Web Experience: This tip is incredibly broad for a reason: there are countless ways in which you can optimize your website for the ultimate user experience. The most important thing to keep in mind is convenience. People want to be able to find things quickly, which means that your design and sales funnel needs to be as clear-cut, professional and straightforward as possible.
Find Your Marketing Channels: Determine which channels you will use to promote your website and when. While it’s good to promote on as many channels as you can, your efforts will pay off more if you focus on relevant channels. This may include high-authority blogs that attract the same target audience as you, social media, SEO, search advertisements, email marketing, and more.
Build an Email List: Email can still be one of the most high-converting marketing channels for Affiliate Marketers because your email list is your captive audience. Read more on how to make your emails more convincing. Once you gain an email list, you can start nurturing your leads by sending out valuable content.
Going Above and Beyond
After you’ve gained a good grip on the three foundational strategies mentioned, here’s how you can take it to the next level:
Make Your Site Mobile-Friendly: When we say mobile-friendly, we don’t just mean your run-of-the-mill template. Most website templates nowadays should already be mobile-friendly. If it isn’t, you might be penalized by Google and other search engines. Take it a step further to ensure that your website runs quickly and that the sales funnel makes sense for mobile viewers. Half of your viewers are most likely going to be visiting from their mobile phones.
Start Expanding: Once you’ve figured out what works for one website, expand to multiple websites. The more nets you have in different places, the more fish you will catch.
Automate Your Drip Campaigns: Email drip campaigns can be automated, which means that your entire nurturing process can ideally run itself. Check out our detailed run-down on how to make the most of your email drip campaigns.
If you’re interested in generating enough money to make a living as an Affiliate Marketer, sign up with our high-paying Affiliate Network today. We exist to help you succeed. Simply sign up on our short online form and we’ll get you started immediately.