Zero Parallel

Content Marketing in 2016

We have written about the importance of Content Marketing before.

We have proposed several ways in which you can heighten your marketing, but the fact is Content Marketing is always evolving. The goal is delivering quality content to attract your audience, so it’s no wonder why there is never a shortage of new and fresh ideas that you can apply into your own marketing plans. So, let’s look into some of the ways in which you can redesign your Content Marketing in 2016.

What is a Content Marketing Strategy?

In essence, “a content marketing strategy is a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers.”

Conceive, Construct, Create

The simple fact of the matter is you need more online content. This means more and higher quality content that engages your consumers. In our digital age, it’s all about interacting with the consumer. They’re on their mobile devices, on Facebook, Twitter, Instagram and Snapchat, and everything else is getting lost in the shuffle. They’re updating their profiles, liking pictures and videos, and by the time they connect with you and your website, there is a clear disconnect.

So, how do you engage your consumers? The first step is creating an identity, a brand, and connecting with your consumers on another level, which propels you into creating a community. That’s easier said than done, but let’s look into some ideas.

Personality Goes a Long Way

Do you follow any blogs? Do you follow any writers? If so, ask yourself what’s so special about them and their writing. They have personality. There is something about them that sets them apart from everyone else; regardless of their niche, most of time it’s good writing coupled with a strong voice. That’s a quality you should strive for in your own writing and content marketing. It’s more than staying on top of your posts. It’s about connecting with your consumers by having a strong voice.

Brand Yourself

The blogs or websites that you visit on a daily basis have something else going for them. They’re completely and wholly part of a singular vision. They’ve branded themselves as such. This is such a crucial part of your identity because it’s how you separate yourself from everyone else. The goal should be “leaving readers with a lasting impression.” There should be something about that is incredibly unique and well branded.

The Curve

If nothing else, it’s important to remember that you should stay ahead of the curve. In our world now, there is something new every day, whether it’s a new app or a technological breakthrough. These are the things that should inspire you. These are the things that you should incorporate into your own content marketing. Instagram, Vine and Snapchat have shown us how popular video can be. So, incorporate video, incorporate whatever it is that audiences are looking for.


What Is a Content Marketing Strategy?

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