Affiliate Tips: How to Build Links and Boost Your Rankings
Link-building is one of the most crucial SEO strategies for Affiliates. One authoritative backlink can propel your brand new website towards an overnight success. The Google algorithm favors backlinks because it stands as the ultimate recommendation letter. If a high-traffic website links to your website, it shows that your website must be equally trustworthy and high quality. Unfortunately, it’s not easy to land such a weighty backlink. Most websites never get to experience that overnight success, and even the ones who do will realize that it’s fleeting. SEO is an ongoing strategy that requires constant upkeep and reevaluation.
Thankfully, there are ways to maintain your standing on the SERPs. You might not land one extremely weighty backlink, but you can work towards receiving multiple small-medium level links that will give you just as much, if not more, exposure. We’ll show you how to optimize your website and land as many backlinks as possible.
Pay Attention to the Quality of Your Source
The 20/80 rule is the most important aspect to remember when it comes to driving traffic to your website through backlinks. You always want high quality pages to link to your site because it will reflect on your credibility. Not to mention, your web page might be penalized by search engines if you opt to pay for low quality backlinks. This will absolutely bury any SEO work you’ve done prior to making the mistake. Instead, focus on targeting websites that are legitimate and have actual domain authority. Here’s the 20/80 rule: 20% of qualified traffic will pay off 80% more than unqualified traffic. Not all traffic sources are created equal, just like how not all backlinks are weighed equally. You might not be able to control who links to you, but you can exhibit self-control and not pay for unqualified backlinks.
Strive for Referrals
Referrals are the backbones of your quest for more backlinks. Understand that the nature of referral marketing does not necessary have to contribute directly to your SEO. For example, if you received some social mentions from popular platforms, this won’t directly impact your SEO score. It does, however, send traffic to your website all the same. This traffic will boost your SEO for that particular page (as well as your website as a whole). It’s important for you to gather the top influencers in your industry to help you achieve this goal. It’s always a good idea to reach out for support and for strategic partnerships. The worst you can get is a, “No,” which is a small price to pay, considering the amount of traffic you might accumulate if the influencers agreed to give your website a shout out.
Social Findability
As we mentioned earlier, social links don’t directly boost your SEO. Google doesn’t count Twitter mentions or retweets toward your page rankings. The same goes for the amount of times your link has been shared or liked on Facebook. However, each of these different channels create a unique pathway to your website, boosting your overall findability. The point is to get as many clicks as you can. That will boost your website’s rankings on SERPs. The way for you to expand your overall findability is to optimize your social findability. This means to link to your page whenever you can; whether through your social profiles, statuses, or even the signatures on your posts. Many Affiliates and marketers tend to overlook or estimate the power of social media, but make no mistake – these social platforms are growing in users, and each user presents an opportunity for a conversion to happen.
Be Aware of New Strategies
Even if you’ve been in the industry for years, it’s still best practice to keep up with the new marketing trends and lead generation strategies. Google’s algorithm changes hundreds of times each year, with the biggest changes being applied on an annual basis. If you keep yourself in the loop via forums or through a different community of Affiliates, you’ll certainly learn new ways to build links efficiently and drive more leads to your platform.
To get started with lead generation today, just sign up to become an Affiliate with Zero Parallel. We offer our Affiliates competitive payouts, detailed campaign analytics and free creative resources, amongst a wealth of other valuable benefits. Our Affiliates have access to their own Account Managers, who provide them with industry insights and other useful advice on how to effectively generate leads.
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Material Disclosure: This content is for informational purposes only. ZeroParallel.com does not represent or endorse the accuracy or reliability of any of the information, content or advertisements contained on, distributed through, or linked, downloaded or accessed from any of the services contained on this website, nor the quality of any products, information or other materials displayed, purchased, or obtained by you as a result of reading and using this site. Zero Parallel may temporarily remove or delete what appears to be potentially unlawful content or content otherwise prohibited under this policy. Please consult your legal counsel before relying or acting on any information provided on this or any third party website.
