Zero Parallel

Affiliate Tips: Goodbye Google’s Right-Hand Side Ads

Google has officially removed search ads from the right-hand side of the page.

We know many liked these ads because they were so successful with their placement, but overall, for Google, these ads were monetary losers. It’s important to note that short-term lending is not being targeted here. They are removing all of the right hand column ads for all searches.

So, what does this mean?

Well, it’s likely that bids/prices will go up because rather than there being eleven ad placements, there will be a maximum of seven; four above organic search and three at the bottom of the page. We believe that once the dust settles prices will go up. It’s simply a matter of supply and demand.

This is how a revised search page looks like:




What’s Google saying? Google is saying that there will not be four ads above search on every search; only on “highly commercial inquiries.” You should expect there to be four on “short-term loans,” “insurance quotes” and other similar highly competitive search terms.

What will they do with all that white space?

This move opens up a big chunk of real estate on the search pages for Google. They may expand the use of the knowledge panels, add display ads, or do something altogether new. Google has been testing ads within the knowledge panels and so it’s likely that that practice will continue.

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