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13 Dynamic Email Subject Lines for Affiliate Marketing

A great way to retain your customers and nurture your leads in any industry is to keep in contact with them through email. Regardless of how many times you’ve been told that email is dead, it isn’t. In fact, email is a main sales driver for many modern companies and its usage is actually on the rise. The same study revealed that email “provides a $44.25 return on every investment dollar,” which shows you just how lucrative this form of marketing can be. If you’re an affiliate marketer who wants to improve your customer retention strategies, email marketing is the way to go. In this article, we will show you 13 different ways to craft your email subject lines in order to invite more click-throughs and conversions!

Utilize Your Preview Text

Many people seem to forget about the preview text or they ignore it altogether because it seems, well, secondary. The truth of the matter is that your preview text is actually a second opportunity for you to further convince your customers to sign up for your service. Don’t let it go to waste!

Ask a Relevant Question

Do you remember learning about attention grabbers back in grade school? Those lessons definitely applied to content marketing because questions pose a great opportunity to get someone to click on your email. Your question should intrigue, provoke, or relate to your customers’ circumstances.

Incorporate Numbers

Numbers tend to get more clicks because we have been conditioned to associate it with positive news, such as a big sale or an interesting statistic. Use numbers in your email subject line to catch your audience’s attention!

Use a Strong Call to Action

Who said call-to-actions can only be used on websites? If you have a strong call-to-action, you can actually incorporate it right into your email subject line so people will know exactly what you want them to do. Strong verbs and time indications are more convincing than you think.

Personalize with First Name

This might seem a little tedious, but it pays off to put in that extra effort to ensure higher open rates. Imagine receiving two emails: one with your name in the subject line and another one without. Chances are that you will be more intrigued to click on the email with your name addressed, even though the other email seems just as valid. Personalization trumps all.

Be Concise and Straightforward

Brevity is key when it comes to email subject lines because you only have a few characters before it breaks up in ellipses. If you want people to actually finish reading your subject line, keep it short and sweet!

Tell Them What’s Inside

Don’t be so vague with your subject line that your customer will scroll right past it because it’s too abstract and unrelated. In fact, it’s a good idea to tell them exactly what’s inside. This way, your most interested leads will quickly click and sign up!

Don’t Create Clickbait

Clickbait titles are infuriating, to put lightly. Once your customers find out that you don’t actually deliver what your subject line claims, prepare to get thrown straight into their spam folder!

Evoke Curiosity

There are several ways to evoke curiosity; one of which is to ask a question, like we’ve briefly mentioned above. Another way is to hint at a potential reward, benefit, or prize. The goal is to intrigue your reader enough so he or she will click immediately.

Create Urgency

Believe it or not, you can create urgency by stressing certain words or punctuations. Phrases such as, “Act Quick” or “Don’t Miss Out” compels customers to take action because it is, by nature, persuasive. Despite being overused, these phrases are still employed in numerous advertisements because they simply work.

Make an Offer

Everyone loves exclusivity, especially when it’s on a time crunch. Leverage a campaign giveaway, website update, or something new and exciting in order to convince your customers to click.

Incorporate Time

The incorporation of words that indicate time, such as “now” or “today,” adds to the sense of urgency. That’s why when you come across powerful call-to-actions, it usually includes some sort of indication of time (i.e. Sign up now!)

Give a Brief Testimony

The email subject line is actually a genius place to give a brief testimony of your product. You can even utilize the ellipses to create more mystery to get people interested in your story. An example would be, “John paid off his debt overnight with this exclusive offer…”

With these helpful tips and tricks on how to optimize your email subject lines, we have no doubt that your open rates and click-throughs will sky-rocket! For more digital marketing tips, visit the rest of our blog.

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